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About us

Ally Reid and Shelby Seymour, founders of LAYR

Meet the founders

“

We're just two founders who built separately for years and came together to create something bigger than either of us could build alone.

”

Shelby Seymour, B. Eng

Meet the first founder & CEO

Recently graduating with a Bachelor of Engineering in Mechanical Engineering from Memorial University of Newfoundland, Shelby, the founder of Beaux 3D—a 3D printing business focused on designing and manufacturing useful, functional products for everyday life—has built a career path shaped by equal parts engineering, creativity, and entrepreneurship. Driven by a constant tendency to question how things could work better, look better, or make life easier, what began as small ideas and side projects evolved into designing products and building 2 businesses from the ground up.

While balancing a demanding engineering degree, Shelby independently launched and scaled Beaux 3D from a single 3D printer and a handful of online listings into a growing manufacturing business with 6 Bambu Lab printers producing custom and functional products for customers across Newfoundland and around the world. Through managing every aspect of operations—including CAD design, production, and fulfillment—the business grew rapidly, surpassing early revenue milestones and expanding production capacity through continuous reinvestment and iteration. Along the way, Shelby and partner Jordan, secured collaborations with local businesses, expanded into in-person markets, and transformed engineering skills into tangible products people actively use in their everyday lives.

Growing up in the small town of Eastport, Newfoundland and Labrador, creating became a way of creating opportunities where there were not many. Every interest became an experiment. Every opportunity became a dare. Craft fairs became product launches, and handmade ideas became accidental lessons in design, value creation, and understanding what people actually wanted.

Long before engineering became a degree or entrepreneurship became a career path, Shelby was already building. For years, she joined her grandmother at local markets with increasingly ambitious ideas and an enthusiasm that usually exceeded available materials and common sense. One year it was rainbow loom—starting with bracelets and somehow escalating into oversized purses, wallets, and creations that probably should not have existed entirely out of rubber bands, but did anyway. Another year became homemade dog biscuits, complete with product variations and considerations for allergy-friendly recipes before concepts like customer needs and market segmentation had names. There was also a brief period involving a Hello Kitty cotton candy machine, snow cones, homemade punch, and what could only loosely be described as a fully integrated bakery/refreshment operation. Then came the stress ball era. Using beach sand and balloons, Shelby created homemade stress balls and began selling them at school. Demand increased enough that eventually the principal had to intervene after students started spending lunch money on inventory.

That mindset followed Shelby into engineering and eventually became the foundation for everything that came next. Through engineering work terms across consulting, industrial automation, community development, and entrepreneurship, she continued developing technical skills while strengthening something that had always been there—the confidence to create opportunities instead of waiting for them and gather friends like Ally to help her build them.

Shelby Seymour
Ally Reid

Ally Reid, B. Eng

Meet the second founder & CTO

Recently graduating with a Bachelor of Engineering in Computer Engineering from Memorial University of Newfoundland, Ally, the founder of Clay by Ally—a handmade jewelry business specializing in handcrafted polymer clay earrings and accessories—has built a career shaped by equal parts artistry and engineering. What began with a small polymer clay starter kit and a love for making things by hand gradually grew into designing handcrafted products, building a successful business, and pursuing another on an even greater scale.

While balancing a demanding engineering degree, Ally independently launched and grew Clay by Ally from a small creative hobby into a recognized handmade jewelry brand serving customers across Canada and the United States. Through designing every collection, handcrafting each piece, photographing products, managing inventory, marketing, packaging, and fulfilling orders, she gained firsthand experience in every stage of running a product-based business. As the business continued to grow, it not only helped fund her education but also provided invaluable experience in entrepreneurship, product development, branding, customer experience, and e-commerce.

Growing up in Gander, Newfoundland and Labrador, Ally rarely needed much more than a new craft to stay busy. At just ten years old, her mother gave her a small polymer clay starter kit, unknowingly introducing a hobby that would remain with her for years to come. What began as afternoons spent sculpting tiny charms, experimenting with colours, and creating gifts for family and friends quickly became a fascination with making things by hand. Every project became an opportunity to learn a new technique, refine the last design, and discover just how much could be created from a small block of clay.

Years later, while pursuing her engineering degree during the COVID-19 pandemic, Ally rediscovered polymer clay and found herself right back where she had started. What began as a creative outlet soon grew into something much bigger as friends, family, and eventually customers began purchasing her work. That hobby gradually evolved into Clay by Ally, a handmade jewelry brand specializing in handcrafted polymer clay earrings and accessories. With every new collection, Ally continued refining both her craft and her business, transforming a childhood passion into a growing brand that reached customers across Canada and the United States.

These experiences naturally sparked a broader interest in manufacturing and the technology behind how products are designed, produced, and delivered. Today, that perspective plays a key role in helping build LAYR, where Ally combines her background in computer engineering with her experience as a maker to develop technology that connects designers, manufacturers, and customers. Having experienced the challenges of product-based businesses firsthand, she is passionate about creating a platform that makes manufacturing more accessible, more connected, and easier to navigate for creators around the world.

The shared idea

How We Came Together

Shelby and Ally were building businesses independently, but they kept running into many of the same challenges around manufacturing, fulfillment, production, sourcing, and scaling physical products.

At the same time, they were watching a major shift take place. As 3D printers became more affordable, faster, and easier to use, thousands of people gained the ability to manufacture products from their homes, workshops, and small businesses. Yet despite this technological leap, the infrastructure surrounding it had barely evolved. Designers, printer owners, sellers, fulfillment providers, and customers were still forced to navigate a fragmented ecosystem of disconnected platforms and tools.

Through their conversations, Shelby and Ally realized the opportunity wasn't just to improve one part of the process—it was to connect the entire ecosystem. Rather than solving the problem individually, they decided to build a shared solution.

That idea became LAYR: a connected ecosystem where physical products can be designed, manufactured, sold, and fulfilled in one place—unlocking the full potential of distributed manufacturing and making it easier than ever for creators to bring products to life.

LAYR

The first marketplace built exclusively for physical 3D printed products, connecting designers, sellers, manufacturers, and customers in one place.

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